Farmtrack continues to expand its market coverage trying to educate farmers on the importance of using pheromone traps to surpass fruit fly populations, which are the most destructive pests in fruits. In the mango value chain, fruit flies cause losses of between 40%-60% of the fruit production, thus this is a compulsory undertaking by every farmer to ensure the traps are placed in the orchards to increase their output.
Farmtrack consulting being the only registrant in Kenya tries to explain how the pheromone traps work to the Deputy president of Kenya,alongside other dignitaries, at the launch of farmers  incubation center in Kibwezi.